The Born Learning campaign is focused on creating early learning opportunities for young children. Created by United Way, Civitas and the Advertising Council, it includes almost $30 million of donated media - including TV, radio, newspaper, billboard, magazine and web ads this year - and $7 million worth of education materials.
Its web site (www.bornlearning.org) and material is based on the latest early childhood development research and offers educational tools for parents, grandparents and caregivers - including tips to encourage learning; answers to help care for young children; fact sheets on a child's ages and stages; and checklists to simplify parenting. The ads and website are also in Spanish, as is most of the material.
In conjunction with Born Learning, United Way of Southwest Minnesota works to connect parents with additional local resources. We are working to make long-term community change to help children come to school ready to succeed.